BluZoom is a patented ecommerce technology that creates a visual bridge between brick & mortar shopping and ecommerce.  BluZoom enables a visual Google Map-like experience in which users are able to browse and zoom through layers of real-life product displays and browse for products in a much more natural way, consistent with their actual shopping behavior.  Major brands like Apple, Coke, and Tesla spend millions of dollars annually on product research, marketing, advertising and studying consumer purchasing patterns.  Unfortunately, little of that translates into the current eCommerce experience such as Amazon.

Purchasing products on-line is easy if you are repeat purchasing, In sites like Amazon, consumers use linear drop- down lists to choose a category or type of product where they view hundreds of products -- but the experience of connecting with products is almost nonexistent.  A question most manufacturers and brick & mortar retailers are asking is how to emulate the experience of physical shopping on an eCommerce platform. We believe BluZoom is that opportunity.

 BluZoom is a patented ecommerce visual platform. BluZoom enables a visual Google Map-like experience where users are able to browse and zoom through layers of real-life product displays and browse for products in a much more natural way, consistent with their actual shopping behavior. Technically, BluZoom combines arrays of progressive resolution visuals with vector images and links into one seamless multi-layered digital environment. Tiered drop-down lists become obsolete.  If you can imagine Google Earth for online product shopping you have imagined BluZoom. Users “flow” through layers without ever leaving the page and see links integrated into high detailed images and rich product information.  BluZoom is an intuitive and powerful experience that keeps consumers engaged in the host company’s webpage. 

 BluZoom was created by GIO Intelligence, a Chicago based retail consulting firm specializing in assisting the world’s foremost brands in connecting with their consumers in physical retail stores globally and digitally.